Category Archives: Business

Online Business Directory, Is it Useful for Local Businesses?

1.) Online business directories are very beneficial for small businesses. You just have to know how they work.

An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business’ website from their home, office or even while traveling.

2.) Want to know how online business directories work?

The concept of online directories is actually a pretty simple one. Online directories are very similar to the printed Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now also one of the biggest online directories as well.)

An online business directory is just a listing place for a number of websites. Any type of website could be listed in an online directory. Some online directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche. This means that online directories will direct you to just about any website that you want to find. All you have to do is perform a search in the online directory for a specific topic, or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

3.) Being listed in an online business directory can give your small business more exposure!

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’s services. If online viewers aren’t able to see your website, they likely don’t even know it exists and they probably aren’t going to purchase your products or services. Listing your business’ website in online directories helps your website to gain exposure. Thousands of people use online directories every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. Online directories will expose your business to more online visitors, which could increase traffic to your website.

4.) Being listed in an online business directory can also boost your SEO efforts!

Online directories offer several search engine optimization, or SEO, benefits as well. Firstly, these online directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers, too. The more backlinks that a search engine crawler can find, the higher they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

5.) Where’s the best place to start looking at online directories you should be in? Start with your competitors!

You will probably want to consider listing with the top 10 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business is a large general-interest directory that you will want to list your small business with. If your website sells tangible goods, you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are, you need to be listed too. If they are not listed, you want to list your website anyway as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but not so many directories that you appear as spam.

6.) Listings are important, but they’re just the beginning. You also want to make sure you have reviews!

Local listings in online business directories are a great way to market your company and get the word out about your business and what you do. However, if you don’t have any positive reviews within those local listings they can do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will always look to the reviews to give them a better idea of the service and quality of product they can expect. And if you don’t have any reviews but your competition’s page is filled with positive reviews, you’re sending customers directly to them instead of to you. You can get more reviews by using surveys, providing incentives, having a tablet with the review site already up to hand over to customers, responding to reviews already up, and by knowing when and where to refer customers.

7.) Remember that once you’re listed you need to track, track, track!

It will probably take some time to see the results of listing your small business’ website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive.

In summary, here are 3 critical reasons why your business must take advantage of the top online business directories to help you get more customers.

  1. Maximize Exposure: Every day potential customers are searching for businesses in your area to help solve their problems. And more times then not they’re finding these businesses on online directories.
  2. Social Proof: When prospects find a business online they read reviews to make sure they’re making a good decision. Having customers post positive reviews on your listing will build tremendous credibility and prove to everyone that you’re a reliable business that can be trusted.
  3. Low Cost: Most of the top online business directories are free to use. Making it one of the best marketing values your business can have.

The Power of Online Business Directories

More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!

What Are Online Business Directories?

There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.

An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.

Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.

How Do Online Business Directories Work?

The concept of online business directories is actually a pretty simple one. These webistes are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories as well.) A directory is just a listing place for a number of websites. Any type of website could be listed in an online business directory. Some directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.

Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online business directory such as Google My Business and find several dozen websites that are related to model airplanes. Or you could look for an online business directory that is niche-specific, which means that the entire online business directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.

Since online business directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too, if you use a regional-specific online business directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. These places will direct you to websites that you want to find. All you have to do is perform a search in the online business directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

There are many different types of websites that you could find under a specific topic as well. For example, if you search several of those sites for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online business directory. There are simply too many topics to list them all here.

You can see how anyone can use an online business directory to find websites relating to things that interest them. As a small business owner you can see how potential customers of yours are using those web sites too. Now that you understand how online business directories work it is time to see how they can work for your business.

How Do Online Business Directories Benefit Small Businesses?

There are many benefits associated with listing your small business in an online business directory. The more directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online business directories:

  • Exposure

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’ website in those sites helps your website to gain exposure. Thousands of people use these websites every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. These sites will expose your business to more online visitors, which could increase traffic to your website.

  • Increased Traffic

There are several ways that these directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But these websites offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.

  • Cheap Advertising

As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online business directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some of these sites will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.

  • Professional Appearance

You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online business directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, those places are mostly legitimate websites. Online consumers are more likely to trust what they see on such sites.

  • SEO Benefits

Online business directories offer several search engine optimization benefits as well. Firstly, these directories offer you more inbound links. When an online visitor sees your website link in an online business directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative sites. Being linked to a major online business directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

  • Increased Revenue

When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that these sites can help you increase your revenue stream. Online business directories are good for your bottom line.

  • Increased Brand Recognition and Customer Interaction

When an online viewer locates your website though an online business directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online business directory will help you to create a more comprehensive and effective online presence.

Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, appearing on those sites will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.

There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.

Why You Should Consider Listing Your Small Business in an Online Directory

Apart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.

Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.

What Online Business Directories Should You Use for Your Small Business?

Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.

After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10-15 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business and LinkedIn are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online business directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.

In addition to listing your business in online business directories, you also need to maintain these listings. It is important for your online business directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.

It will probably take some time to see the results of listing your small business’ website in so many online sites, but eventually you will see results. The best way to find the perfect combination of online business directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on sites that are productive.

Best Practices for Listing Your Small Business in Online Business Directories

Now that you understand why your small business should be listed in online business directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in those directories.

    • Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set.

    • Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy.

    • Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’ name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you.

    • Try to keep your information consistent across all of your online business directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings.

    • Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description.

    • Keep all of your information up to date. This may mean frequently updating all of your listings several times per month.

    • Allow customers to leave positive reviews and use them in your listing if the directory allows it.

    • Always be professional and consistent with your business’ listings and message. This includes any information regarding your brand.

    • If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”.

  • Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important.

Get Listed in the Top 10-15 Online Business Directories

Now is a great time to get your small business listed in the Top 10-15 sites. There are few other Internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online business directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue.

How Visionary Business Leaders Implement Their Strategy?

For leaders to succeed, they must have a vision. Visionary leaders must have the ability to envision their desired future and have the capability to take action in order to execute what they have planned within their home business blueprint. Leaders who do not have a vision are incapable of bringing development to themselves or provide business coaching to those surrounding them. Visionary leaders know the best time to sit back and wait instead of making spontaneous, hasty decisions that may have a negative impact to themselves or those in society. They understand that even though it is important to take action and work toward reaching their goals, acting blindly without considering the welfare of the society brings more harm than good.

It is common among leaders to have the following characteristics:

Visionary Leaders Work with the Team

Leaders realize and know the benefits of teamwork and co-operation. They realize that in order for to achieve a goal, they must work together. They must coincide when executing their home business blueprint, provide business coaching to those in need and continue to stay positive-even when things are not going their way. These visionaries are supportive of feedback from any & all teammates. This is not a dictatorship and a quality leader will ask for assistance, what the others think and make a decision to act from there. That does not necessarily mean that the leader will do what the others will say, or “should” do what the others say, but it is important to receive input & feedback from others. Every person is different and we all have our individual backgrounds, thus some individuals within a team may have a better point of view or may have experienced a similar encounter in his or her life. All leaders strive for continual improvement. Thus, feedback on how a project was executed or how a presentation was received by others is important. Good or bad, constructive criticism is what any leader asks from his teammates. True leaders know the importance of their team and without them, they wouldn’t be able to grow their home business blueprint and continue with their business coaching. “If you want to go fast, go alone. If you want to go far, go together”- African Proverb.

Focus Upon Holistic Well Being

Experienced leaders know the benefits of living in a way that nurtures and serves both their bodies and minds. These leaders understand that having a healthy body and mind is the core of living successful life, having a purposeful career, and sustaining meaningful relationships. As with any leader’s vision, you must nurture your bodies and minds in a manner that serves and benefits you as well as others. Leave the business coaching at the door and put away your home business blueprint for a few minutes. A leader will stress to his team that our bodies are thirsty for rest, meditation, healthy food, physical activity, and healthy living habits. If you wish to become a leader with a vision for your home based business, you must first work on the health of your mind and body to help you in critical thinking and in making major decisions.

The Leaders Live and Breathe Their Vision Through Daily Programs

The greatest leaders always unite their meaning and purpose with holistic well-being and only take part in activities that contribute towards their vision of success. If you have a vision and you want to make your dream come true with your home business blueprint, you must have the will power to let go of the bad habits, the naysayers and anything else that does not positively contribute to your end goal: financial freedom. Leave those negatives at the door, block all “bad vibes” and welcome all the positive people, business coaching and advice you can consume. The negatives can heavily weigh on your shoulders, bringing you down and sucking the life out of you. Discard all of that and welcome in the positive people, activities and ways of life. Visionary leader’s minds and bodies are committed to only concentrate on the factors and activities that help them achieve their goals.

Live with an Intention to Serve Others

A leader who has a vision works tirelessly to help and serve his or her society. Any home business blueprint can incorporate a community. Anyone involved with business coaching, will promote the ideas and concepts to serve others. This leader’s goal is to make sure that the society he or she is serving is treated equally and the people live in peace & harmony. If a leader does not focus on helping others and serving their respective communities, he or she makes a conscience decision to do what’s best for them. As the great John F. Kennedy once said “Ask not what your country can do for you, ask what you can do for your country.” At the time, this was such a profound statement, that it made people take a step back and really wonder how they were going about their lives.

As an Expert Leader You Must Be Connected to the Source

As a leader, being connected to the source means everything. If you are connected to your personal wisdom and intuition, it is easier for you to express your vision to those close to you. Home based business leaders are in tune with a home business blueprint. A general will be in tune with how his army is coalescing. A manager at a Fortune 500 company will confirm that his business coaching is top notch. The best leaders have the ability to create a bridge between their hearts and minds to enable them to engage themselves with the environment freely and in a deep mystical manner.

Have Courage to Help Them Rise Above Their Fears

If you desire to become a leader in your own business, you must have the courage to face your fears. Life is not all peaches and cream. There will be some curveballs thrown your way. There will be small storms… and big storms. You will have to persevere and weather those storms. For you to succeed in your home business blueprint, must have the determination and focus to work hard. You must have the will to overcome the challenges and obstacles that get in the way of your goals and dreams. Through hard work, business coaching and learning your industry & business, you can overcome any obstacle.

The best leaders use their decision making techniques, which are methodical, analytical and thorough to assist them in choosing the best course of action.

Have Similar Strategies of Overcoming Resistance.

Visionary leaders reduce the likelihood of resistance through quality business coaching, breaking through barriers and overcoming the urge to quit. These leaders are consistently and constantly stick to their home business blueprint and do not sway when the storms are approaching. All successful leaders go through ups and downs, good times and bad times, but they all have one thing in common: the will to achieve greatness. In your home based business, your greatness should be the ultimate goal to attain financial freedom. If you are a golfer and you want to be the leader of the PGA, you must set your sights on a green jacket or a Ryder Cup victory. The best leaders all have the same DNA make up of not giving up and always striving to get better.

As any leader will show you, it takes a lot of hard work, acceptance and cooperation within your team to achieve success and reach your goals. Vision transcends your business accomplishments, thus, if you want to grow into a leader within the home based business industry, you must create a home business blueprint to guide you on your journey. This will be your road map as you encounter the naysayers, obstacles and weather the storms. Business coaching, working with others and focusing on the positives, as well as a laundry list of other priorities, will assist you on your quest. Having the right vision, treating everyone as you would like to be treated and instilling the “will to win” are all part of your equation to achieving leadership greatness. In your home based business, this leadership will bring you to financial freedom.

Simple Business

Business is simple, so simple! However, when Man brings his complication into business operation and practice, failure becomes commonplace! There’s a misleading theory widespread in the secular world, the consequence of a theory established by so-called business experts deluded by satanic insight in the marketplace of the world.

According to this theory, world’s leading business and investment organizations like Bloomberg theorize that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months – a whopping 80% failure rate. According to CNBC, the number of small-business failures exceeded the number of start-ups for the first time in the year (2014). While 400,000 new businesses are being created annually, 470,000 are closing, leaving a deficit of 70,000, according to the U.S. Census Bureau. According to the Small Business Association (SBA), 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.

However, what these pretenders failed to tell you – perhaps they don’t understand themselves – is that it is not the businesses that failed but the business practitioners that incorporated their human failings into business practice that failed. The foundation of business as established by God is so sound, strong, and fail-proof in itself that it can withstand any condition of the marketplace – even the harshest conditions!

Uncommon examples abound in scripture of businesses started that has lasted as far as history can recount. The most prominent is the business started by Jesus Christ over two thousand years ago – the Church. Jesus declared to His earthly parents “Do you not know I must be about my father’s business” Luke 2:49. Jesus launched that business in Matthew 16:19 “And I tell you that you are Peter and on this rock I will build my church, and the gates of Hades will not overpower it.” The business of Jesus Christ (the Church) and its primary product (Christianity) has lasted for over two years and still counting.

Business indeed is simple. The foundation of business is strong and solid. God founded Business upon a well-structured foundation. Four components make up the business foundation; an understanding of the workability of these components and how they interact to produce a multigenerational phenomenon is what is lacking in entrepreneurial practice in the marketplace – the four components of business foundation areVision, Administration, Production, and Marketing. When you understand the interplay of these four components and you practice it faithfully and faithfully in your business career, I can assure you that your business will last forever!

Do you remember that after the fall of man, he took up the fallen nature of satan!” This presupposes that man became susceptible to a nature within that brings him under the control of his flesh. Struggle and failure became part of his everyday existence. Embedded deeply in the human nature were the nature of weaknesses and strengths. However, his weaknesses seem to take preeminence because of the influence of satan on earth. When Jesus began His ministry on earth, the Bible said, “He did not need anyone to testify about man, for he knew what was in man” John 2:25. What was it that Jesus knew about man? Jesus knew that the human nature can’t be trusted because of its inherent weaknesses.

Until each individual settles this inherent complication within his human nature by surrendering his life to Jesus Christ and getting filled with the Holy Spirit. After which, the individual submits himself and everything he does in life and business under the authority of the Word, only then he can overcome the inherent human weaknesses within his nature! Otherwise, his inherent complication may continue to compound things for him in life.

Business Management, The Three Most Important Rows in the Balance Sheet

After surviving the initial 18 to 24 months in business, you have graduated into the growth phase. During this business cycle phase, you have become accustomed to the various business models (i.e. revenue model, operations model, sales model, etc.) it takes to run your business effectively. You have progressed in learning to manage your business from a financial statement analysis perspective. The hectic activity of starting up the business and maintaining momentum in the market have become second nature to you. You’re guided into making strategic decisions based on the information provided by the business’s financial statements especially the balance sheet. In order to employ effective business management strategies, you must have a fundamental understanding of the 3 most important lines on the balance sheet: cash, total liabilities, and retained earnings.

Number One: Cash
An old saying states, ‘He who has the most gold, makes the rules!!!’. Sure, we know when the bank account is a consistently low for the business, thoughts begin to loom in your mind about potential failure and subsequent bankruptcy. Before reaching this extreme, you must proactively study the business cash trend on a monthly and weekly basis. This level of oversight helps to minimize the impact of any sudden changes in the market. It’s recommend that the business have a minimum cash reserve of 6 months operating expenses.

Number Two: Total Liabilities
The second most important line item on the balance sheet in terms of effective business management is the trend in Total Liabilities. For business management purposes, the trend in total liabilities is a telltale sign of the profitability of the business and its longevity. Often, the profitability of the business is diminished by heavy reliance debt to fund operations. If used to invest and grow the business strategically through acquisitions then business debt is considered a good thing. The key to managing business debt effectively is to use it wisely for strategic business purposes that ultimately increase and stabilize the operating cash flows of the business.

Number Three: Retained Earnings
In conclusion you must pay attention to the trend in retained earnings on the balance sheet. Retained earnings is an account line item on the balance sheet that measures the profitability of the business over a specific range of time. Investors thoroughly study the trends in retained earnings because it represents a business owner’s ability to manage the business effectively. Also, it’s through retained earnings that the income statement ‘flows’ into the balance sheet upon closing out the accounting year. Even you as a business owner can measure the return on your investment by understanding the trend in retained earnings.

If you make it a habit during the growth phase of the business cycle to effectively manage and grow the business by understanding the 3 balance sheet line items of cash, total liabilities, and retained earnings, then you will increase business operating cash flow for the long-term. Also, they can help in guiding you to develop and implement key business strategies that will position the business for increased market share.

jerichobizfinance.com is an online platform that specializes in providing expert level advice and guidance to the micro entrepreneur in the areas of accounting / finance, operations, management, sales and marketing, human resources, and lending in order to help grow your business and maximize your cash flow

Why Hire a Certified Business Opportunity When Selling Your Business?

5 Reasons to use a Certified Business Broker?

On average, selling a business can take between 6 to 9 months. Here is a list of 5 reasons why using a Certified Business Broker will greatly benefit the seller when selling their business.

1. Maintain Strict Confidentiality.

Strict confidentiality is imperative when selling a business. When a business owner decides to sell a business, there is a risk of losing key clients, vendors and/or employees if word of the sale gets out. We have all potential buyers sign a Non-Disclosure/Confidentiality Agreement before we release any information about the business. We will also find out more about the buyer’s financial ability and his business acumen before releasing any confidential information. Brokers will also shield owners from being inundated with lookie-loos or callers trying to suss out information.

2. Let the Owner Run His Company.

It is imperative that the business owner continues to run the business at the highest level possible and to continue an upward trend of the revenues or they will risk a decline in the final sale price. There are hundreds of variables in selling a business and it’s the Broker’s job to pay close attention to these details. We handle the entire sales transaction, from the beginning, all the way to the close of escrow. With the broker handling all of the details, this will allow the business owner to focus on keeping the revenues on an upward trend. Buyers do not like to purchase a business with a downward trend of the revenues.

3. Provide a Valuation of the Company.

Certified Business Brokers will review the business financials, recast the Profit & Loss Statements to show the true profitability of the company, and to produce an effective Cash Flow Analysis to show the true viability of the company. A Broker will explain how the valuation was formulated and will suggest and explain a viable listing price. Business Brokers work closely with the owner and their CPA/accountant to receive the proper information on the financial strength of the company. Buyers like to see financials that are straight forward and transparent, they don’t like to see too much “creative accounting.”

4. Assist with All Negotiations.

Having a Certified Business Broker as an intermediary during the negotiating process can ease a lot of tension between the two parties. A seller that is selling his own business can actually end up killing his own deal. Business Brokers help during this very important step in the sales process and we understand that the seller wants to sell high, and the buyer wants to purchase low. Our strategy is to negotiate fairly and have an end result that both parties can be happy with.

5. Manage all Contracts & Documents.

Business Brokers will manage all of the numerous contracts, documents and paperwork associated with the sale of a business. This process is very time consuming but also very important and should be managed by a competent business broker.

Using a Certified Business Broker will help tremendously in selling your business.

If you have any questions about selling your business, please Contact our Certified Business Brokers for a Free Business Consultation. Banner Business Sales, Inc.

Toolkit for Starting a Home Business

This Toolkit for your Start-up Home Business outlines all the basic guidelines you will need to get your home business up and running. The goal is to ensure that you have all the relevant information and a structured approach in getting your business off the ground as soon as possible.

Step #1 – Determine what type of business you want to get into.

Business ideas and suggestions may come from many sources. You may have some ideas of your own based on your passion or you may recognize that there is a need based of discussions you have with others. A case in point, I recall when my children were younger we needed transport to pick them up from school (there was no school bus service). After discussing with a friend, he assisted us with picking up the children, and soon realized that there was a demand for such a service. There and then his new business was born.

Step #2 – Research the business idea

In the school transportation service example given above, my friend conducted an informal survey by speaking with other parents, he was quickly able to determine the demand for such a service and the potential revenue to be generated. Depending on your business idea you may be required to do a combination of both informal and formal research, but the goal is to gather as much information as possible that will help you to make an informed decision on the business idea.

You may have several business ideas in your head and would have to make a choice on which one to implement. In making your choices consider the following:

    • The size of the market – in terms of customers, revenue and growth potential

    • Competitiveness of the market -how many businesses are already operating in that space?

    • Who is your target audience? If a market is very competitive, as a new entrant, you may want to probably look to see if there is a particular niche that has needs that are not being met by the existing suppliers and get into it.

    • What are customers looking for? (demand)

    • Where are the customers located?

    • How do you plan to reach them and serve them? (Your marketing strategy). More on this will be discussed in a subsequent article.

    • If you are not producing your own product or service, who will be you supplier? I will suggest that you identify at least three suppliers to give yourself more room to negotiate and get the best deals.

  • If you plan to import or export then you would have to enquire about licences with the relevant authorities within your jurisdiction.

Tip – Focus on the business idea that you are most passionate about. Because when things get challenging, it is your passionate that will give you the strength to stay in the business.

Step #3 – Decide on your Business Structure

Since the focus of this article is on home based businesses, the assumption is that your business structure will be one of either a sole proprietorship or a partnership. Notwithstanding that, I will still provide a brief description of the three typical business structures for setting up and registering a business.

    • Sole proprietor– this a business where there is a single owner. It is sometimes referred as a “one-man” business. You are the business and the business is you. As the owner of this type of business you have the responsibility for making all decisions. You receive all the profits and accept all losses.

    • Partnership – this is an association between two or more persons who joint themselves together to form a business. You can partner with relatives or friends or whoever. You and your partners contribute to the business equally and share equally in the profits and losses. A limited partnership may have some different arrangements in terms of contributions and profits and losses.

  • Corporation – a business structure, where the business has a legal identity that is separate and distinct from its owners. The owners of a corporation are referred to as shareholders. In some countries a corporation can be started by a single person. A key distinction between a corporation and the other types of business structures is that the owners (shareholders) have limited liability, in that they are not personally liable for the debts of the corporation. They share in the profit of the company through the receipt of dividends and stock appreciation.

Step #4 – Register your Business

Having decided on your business structure you will need to register your business name with the relevant authorities in your country. If you are a sole proprietor and you are using your name as the business name you do not have to register yourself, since you and the business are one. However, apart from that all business names must be registered.

When you have a name in mind, you will be required to do a search of the data base of registered companies to ascertain that the name is not being used by anyone or company. Once your chosen name is available then you can go ahead and register it with the relevant government authority.

Step #5 – Calculate your start-up cost

The guidelines used here are focused on a home based business that may not have some of the typical expenses of a business operated outside the home. Calculating your start-up cost will certainly assist you in deciding how you will finance your business.

    1. Start-up expenses- examples- business cards, flyers, promotional expenses etc.

    1. Assets to be purchased- examples could include- desk, chair, filing cabinet, computer, software licences, printer, inventory etc.

  1. Ongoing monthly expenses- example website hosting fees, other online fees and charges, subscription services fees, business telephone, advertising expenses, distribution cost etc.

Tip – multiply the monthly expenses by six (6 months), since it may take approximately six months to breakeven or realize a profit.

  1. Add the figures in 1+2+3 to get your total start-up cost

Step #6 – Forecast your Revenue

To calculate your breakeven revenue – divide your ongoing monthly expenses by the number of business days to get your daily revenue. Anything in access of that is your profit.

Step #7 – Prepare your Business Plan

It is good to prepare your business plan before seeking financing, even if you are self-financing. Your business plan is your road map showing your business vision and how you will get there. The key elements you want to cover in your business plan are as follows:

    • Business Concept– Description, vision and mission, goals and objectives

    • Operations and Management– Owner background, location, staffing, inventory, suppliers, delivery and distribution etc.

    • Marketing – products and services, customers, competition, pricing, promotion and advertising etc.

  • Financing– assumptions, operating expenses, asset requirements, operating expenses, sales and revenue forecast etc.

Step #8 – Get Financing for your Business

Just to re-state the focus here is on the sole proprietorship and partnership business structures. Depending on your business structure and the size of your business, there are many ways that you can secure financing:

  • Personal Savings– you may have adequate personal savings set aside to start your business. In a partnership, partners would contribute to the financing of the business based on the partnership agreement.
    • Line of Credit– you may have a decent line of credit from you bank which you can use to finance your business.

    • Credit Card– depending on your credit limit, your credit card could be a good source of short term financing. The interest rate on this could be very high.

    • Borrowing from friends– to supplement your personal savings you may borrow from relatives or friends

  • Institutional Borrowing- you may approach a financial institution (bank or credit union) for business financing, and this is where your business plan will come in handy. Your financial institution would only lend you money based on a solid business plan.

The above are the basic tools required to get your home business started. Have fun utilizing you toolkit and best of luck with your business venture.

Additional note for those who are getting into Import and Export

Get familiar with these shipping terminologies

    • Free on Board (FOB) – The quote reflects the cost of the goods plus the cost of loading them on the ship or plane. The supplier handles all customs export formalities at the loading port. No insurance or freight is included.

    • Free Along Ship (FAS) – The seller is responsible for delivering the goods alongside the vessel at the agreed port of shipment. It is the buyer’s obligation to clear the goods for export and must also absorb all costs and risks of loss or damage from that point on.

    • Cost and Freight (C&F or CFR) – The price quoted include the cost of the goods and the cost of the ocean freight to transport the goods to the agreed port.

    • Carriage Paid To (CPT) – Seller absorbs cost of freight for the carriage of the goods to the destination. The seller clears the goods for export.

    • Cost Insurance and Freight (CIF) – The seller pays for the insurance coverage of the goods up to the time they reach the designated port of entry.

    • Delivered Duty Unpaid (DDU) – The seller is obligated to deliver goods to the named place in the country of import. The seller absorbs costs involved with bringing the goods to that point (excluding duties, taxes and other charges)

  • Delivered Duty Paid (DDP) – The sell absorbs all the DDU costs in addition to the duties, taxes and other charges of delivering the goods to the destination.

6 Challenges Facing Successful Business Owners

Having spent the last few weeks meeting with and chatting to small business owners around Essex, it became clear that they all seem to face similar challenges on a day-to-day basis.

As I expected, they are all time poor and there was an ongoing sense from these company owners or directors that they should be ‘hands on’ and across every facet of their business. But, as they told me, they may know all about their business but sometimes they need expert support and guidance to ensure their company grows and increases profitability.

Some of the challenges they faced included:

Customers
Customers are at the heart of any business. Without customers and the revenue generated then the business becomes just a good idea. One of the main challenges they faced was how to attract, retain and maximise their customers?

For me, the key to winning new business and ensuring customer retention is providing not only great products or services but adding a great customer service experience. A strategy needs to be developed for ensuring this customer growth and maximizing revenues from existing customers.

Marketing
Many business owners are not marketing experts and need strategic advice when it comes to developing a business positioning, a marketing plan, a campaign and thinking about the channels they wish to promote their business through.

The challenge is to enable the business to tell its story in a way that enables the business to grow and build customer engagement. Bringing an experienced marketer into the business either in-house or as a consultant to help develop this strategy can allow the business owner to focus on what he does best.

Time
For many business owners there are simply not enough hours in a day. All owners are stretched for time. Creating more time means sometimes saying no and focussing on what is essential for the success of the business.

This is where business owner often seek external advice from a business mentor or consultant to get them to focus on what is critical for the development of the business.

Financial Management
It is imperative for a small or medium-sized business to manage their cashflow effectively but sometimes managing the P&L seemed to be the third or fourth ‘order of the day’ for some business owners.

Getting good financial advice from a consultant who takes the time to analyse business performance, looks at aged debtors, analyses client profitability and puts effective financial planning measures in place mitigates the risk of the business getting into financial troubles.

Profitability
Business Planning seemed to be a bit of an afterthought for some of the business owners I spoke with, they were working more ‘on the fly’. Annual Planning should start a minimum of four months before the end of the financial year and should start with a formal annual budget, understanding the profitability of each client/customer, growth opportunities, business development planning and an analysis of the overheads required to service those clients/customers, market and grow the business, generate a great customer experience as well as delivering a sustainable profit margin.

Successful business owners create wealth and grow their business because they understand how to build a culture where sustainable profitability is a given.

Processes
Many business owners are not across all the processes involved in running a business so the challenge is to make the processes involved in running a business simpler. This is where an external consultant or expert support can prove highly beneficial.

Failure to manage processes such as sales, marketing, business development, building customer loyalty, operational management, HR and employee development can lead to businesses failing. Being stretched across business functions is not the best way for business owners to develop their business.

Lucemi Consulting are a Strategic Marketing and Business Consultancy based in Colchester, Essex, UK.

We help business owners and companies by providing strategic advice to find the right solution for their business challenges. We take on their challenges, analyse the issues, and help them in a collaborative way to get to the answer.

We work in partnership with clients, helping them adapt and evolve to their business and market environment, building their capabilities to ensure real change happens.

Home Business Owners Confront When They Start a Home Business

If you have made up your mind and you are 100% certain about starting a home business, then you might have in mind what product or service you want to market. You should also know that for the first two years you will be devoted to making your business grow. If you are willing to take a huge risk such as this, you will need to be motivated, determined and confident. There are numerous obstacles that you could run into if you don’t take the necessary precautions.

To work your way through the start-up of your business you will need to take the following steps

SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By knowing and using this method, you will be aware of what competition you are facing, where your business can grow, and you will get a better understanding of the business market.

Form a business plan. Forming a business plan can be overwhelming and slightly confusing. A business plan should include the audience that will be looking at your plan, an outline of the business plan, a collection of research and data, a general abstract of the market, an inquiry profile, finances, and finally the executive summary.
Funds for the business startup. Do you have the resources needed to start the business or do you need to find the money or money lender?

Naming your business. What will be the name of your business? This is a crucial and significantly important element.

Electing your business structure. Sometimes people get confused due to the business types. You will need to elect the right business partners. The choice you make will cause an impact on your business.

The license and permit. This entails registering your business, you might also need a business identification number, and may also include other tax licenses and zoning permits.

The location. This step also entails many minor tasks such as finding the right location for your business, buying office supplies and equipment and designing your business place.

The insurance. You are responsible for any risks associated to your business. Getting a business insurance will protect your office of any disasters or litigations that could occur.

Lastly, create an accounting system. Many individuals that want to start their own business tend to fail because they get caught up with location and buying supplies and other details that they forget to keep an account of money going in and out. A good option would be to hire a professional accountant that will keep track of the businesses finances.

What It Takes to Create a Winning Business Award

14 Strategies We Attribute to Our Recent Business Excellence Award

Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that we were nominated for a 2016 Business Excellence award.

Say what?

Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour!

Part of the nomination process consisted of a 30-minute interview in front of a 3-judge panel. Imagine being forced to actually brag about yourself for a half an hour! Talk about squirming in my seat!

Fast forward to last week where the awards ceremony took place. Much to my relief, our category was up first so I could relax the rest of the evening.

To be honest, I wasn’t all that anxious – I knew the odds of winning was only 1 in 7 so I waited patiently for the winner’s name to be announced, not at all expecting it to be us.

But it was! We were declared the winner!

Say WHAT???

Shock and disbelief once again came over me as I took a moment to grasp what just happened. Walking to the stage was quite the blur but I managed to do it without tripping up the stairs to get our award.

In the aftermath of winning this wonderful recognition, I reflected some more about that judge’s interview and how they deemed us the winner from the other worthy nominees in our category.

With that in mind, I wanted to share some of the attributes I feel helped us win this prestigious award. Without further ado, here’s what it took for me to create an award-winning business:

1) Be Passionate About What You Do

We are not the first business I’ve created; there’s been plenty others ranging from creating craft pieces to faux finish painting. But no matter what I did, I was very passionate about it.

Don’t waste your time trying to run a business just to make money. You’re going to tire of it very quickly and it will be harder to make sales.

But when you’re passionate about what you do, others will immediately see that and will be drawn to you like a magnet.

2) Love Working With the People You Serve and Offer Exceptional Customer Service

One of the truest joys I receive is the knowing how much we are able to help a new business owner get their online presence up and running. Being a part of their joy at seeing their dream materialize into something tangible gives me just as much joy.

If you avoid answering the phone or responding to emails because you dread having to talk to a client, then you need to adjust your marketing so you attract the right people to work with.

If you don’t love who you’re working with, then it’s hard to establish a successful business that needs to cater to your clients by making customer service a #1 priority. And that means answering the phone, responding to emails in a prompt manner, and treating every person as if they were your only client. And when you’re attracting your perfect ideal client, then this should be easy to do.

Make your business about them, not you. Just remember, if you had no clients, then you’d have no business.

3) Know Your Stuff

Before even thinking about starting a web development/digital marketing business, I ensured I got the education I needed first. I attended the Vancouver Film School in their Multi-Media program and then later earned a Bachelor of Business Administration degree with a concentration in Computer Information Systems (with an A+ GPA).

Not to mention the countless online courses I’ve taken over the years to ensure my skills are kept up-to-date with this ever changing industry.

Sadly, I see a lot of entrepreneurs wanting to start a business with not a lot of skills or experience under their belt and then they wonder why they’re struggling.

Reading a book or taking one on-line course is probably not enough to reach award-winning status. But if you’re passionate about building a successful business, you’ll find a way to ensure you become as qualified as needed.

4) Be Committed

Is working 15 hour days, 6-7 days a week committed enough? Yep, that’s what Daniel and I do every week. We have to in order to fulfil points 2 and 3 above.

It takes a lot of time and effort to ensure your clients are taken care of properly. You also need a “do whatever it takes” level of commitment.

You might not need to work such long hours as us and trust me, we’re continually working towards lessening that kind of volume but until then, we are willing to do whatever it takes to ensure our business is successful. Are you?

5) Be Consistent

Consistency shows up in many forms when running a successful business. For me, it’s being consistent with my message, my brand, my Social Media presence, my newsletters, my team management, and the level of quality we bring to our clients.

Do I miss sometimes? Absolutely. But being consistent in these areas are very important to me, and I do what needs to be done in order to show up the best I can for my team and our clients.

Without consistency, it’s hard to create brand ambassadors (such as the ones who nominate you for an award), loyal team members, and a steady flow of clients.

Whatever you have decided to commit to, be consistent at it and you’ll be amazed at how things start to flow your way.

6) Surround Yourself With a Dedicated and Knowledgeable Team

I started off as a one-woman show. Because of my educational background, I was able to do the design, build and marketing of a website quite easily. I’m what you would call a “generalist”, someone who knows a lot of about a lot of things and is a specialist in a few areas.

But my one-woman show was not going to create a successful business. Especially in this technologically-driven industry. It quickly became apparent my skillset was only going to get me so far.

So my first hire was someone who could offset my biggest weakness. Warren was a student at UFV and applied for my part time programmer position. He was a perfect complement to our company and the moment he came on board, I was relieved of having to do all the site builds myself. I could then take that time and focus on building the business instead.

It’s tough to try and do everything yourself when it comes to running a business. Sure, there are expenses involved in hiring but if you hire smart, keep an eye on your bottom line, and know when to let go of those that aren’t serving you best, your business will escalate far quicker than if you try to struggle with everything yourself.

This topic is worthy of a whole article itself so I encourage you to read How to Take a Solo-Entrepreneurship to the Next Level for more.

7) Have Honesty, Authenticity and Gratitude be a Part of Your Daily Life

It’s sad I even need to list this as an attribute but I’ve been in business long enough to know not everyone adheres to these principles.

To me, this is a no-brainer – I’m not certain I could live any other way?

But judging from the stories I hear from new clients about how they were treated by their previous web developer, it sounds like many people need to be reminded of this.

No business will thrive without honesty and integrity. And a little secret: gratitude will not only make your business thrive, but your whole life too. Give it a try and see what I mean.

8) Persevere

Every business, including ours, has its ups and downs. The key to success is to not let those “downs” overcome your enthusiasm. Pick yourself back up, learn from whatever lesson there was to be learned, and keep moving forward.

If we had quit when we only had $20 credit left on our credit cards at Christmas time just a handful of years ago, we wouldn’t be award winners now!

9) Invest in Your Business

Building the company has been one investment after another. It never ends really.

There’s always something that needs to be worked on. Here’s a short list of my recommendations on where you need to invest in your business:

a.Branding & Website

b.Marketing

c.Education

d.Building a Team

10) Understand You’re Running a Business, Not a Hobby.

I think this is an important distinction to make and one many entrepreneurs aren’t differentiating.

I’ve always looked at our company as a business and that’s mostly due to my business mind and having a business degree.

But for those that simply are passionate about something and have a dream to make money off of it, it’s hard to know exactly HOW to turn that dream into a business.

They end up blindly doing what they think they should be doing, all by themselves, in order to save money (or not spend money they don’t have) and hope for the best.

If this sounds familiar, I’m adding another business investment to consider as your top priority: A business coach or mentor. ASAP. Otherwise, you’ll probably end up just running a hobby.

11) Set up a Systemized Business Structure

I’ve worked with a lot of clients over the years. Some amaze me at how organized and systemized they are. And others, well, not so much.

Having a systemized business structure in place is the only reason I haven’t gone insane with my daily workload.

Here’s the tools we use to be more organized, efficient and less stressed.

12) Get Comfortable With Sales

Sales. It’s a dirty word for many entrepreneurs and business owners alike. Me too. I hate to think of myself as a “sales person” but at the end of the day, if we’re not selling our wares, we don’t have a business.

Now that’s not to say you need to become a pushy, in-your-face predator. Far from it.

Remember attribute #1 about being passionate? That’s what you need. People will trust your passion and will respond to it. But be careful, sometimes passion can be too intense and will turn people away.

Find your sweet spot as to what resonates with your ideal clients and keep working at it. But do embrace the fact you’re selling your wares and learn some strategies that fit with your personality and comfort level that will work.

13) Give Back

Giving back is an imperative attribute to have when building a successful business. We give back in several ways, here’s some ideas to consider that we do:

-Offer discounted prices for non-profits

-Volunteer your services to community groups

-Send cash donations to worthy charities you believe in

-Make purchases that support worthy causes

-Donate door prizes and/or silent auction items for fund raising activities

-And support your own clients whenever you can

14) Be Accessible

When new clients approach me due to being disenchanted with their existing web developer or marketer, the most often complaint I hear is they can never get a hold of the person. Either they take forever to respond to an email or never answer their phone.

I think I’m going to write a book on how NOT to run a successful business based on this alone. It boggles my mind when I consistently hear stories like this. How are these people keeping a business going with such poor service and accessibility?

I have a policy to answer emails within a day of receipt. I often exceed that policy but sometimes the volume is too much and I get delayed in responding. Same thing with the phone. If we’re available to answer, we do so. If we’re not, we’ll call the person back right away.

Being accessible provides peace of mind to our clients; they know we care enough about them to take care of their needs in a timely manner. ’nuff said.

There you have it. My honest take on what created the company to be an award-winning business. Maybe I need to write a book about this because, honestly, I could have added more but, it’s coming into the 15th hour on this Sunday night of working so I’ll leave it at that.

What about you? What would you add to the list? Please leave a comment below, I’d love to hear from you!

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.