Monthly Archives: July 2017

Preventing Identity Theft as a Successful Business Owner

However, in a new twist of events, consumers are no longer the only people affected by identity thieves, as businesses have now become prone to the development in the criminal enterprise of business identity theft with quite a number of businesses losing a lot of revenue in the process. What usually happen is that, a criminal will hijack the identity of a particular business and use it to establish a string of credit with banks and other lenders.

This in turn leads to a damage that can be very devastating to the victim’s business. A business could risk having a spoilt credit history therefore raising the chances of being denied credit, a move that will definitely paralyze your operations. Anyone looking to protect their businesses from identity thieves should ensure they have good privacy protection system.

After a number of businesses reported huge losses due to this, many business owners have turned to seeking help on how to keep their businesses safe from the business identity thieves. Some effective guides have been put in place to ensure consumers and the businesses are thoroughly combating the menace to avoid and reduce the threats businesses face from identity theft. Below are ways which businesses use to prevent identity theft.

Protecting Business Records and Data.

As much as business identity theft is a high-tech crime that affects those shopping, communicating and doing business online, most business identity thefts takes place offline. Some of the common tactics used by these frauds includes stealing wallets and ladies’ purses, interrupting or rerouting mail and going through garbage so as to obtain sensitive information.

To counter this and ensure privacy protection, most businesses today maintain records that are important to run their operations and totally shredding all the unnecessary documents or records. However, while doing this it is advisable to put any document that you must keep in a very secure location. This guarantees businesses their privacy protection and ensures smooth running free from identity thieves.

Protecting Their Businesses Online.

Technology has eased life with the introduction of a couple of online services that makes our lives much easier and better. Many people do a lot of their transactions online today. However, caution is advised for businesses which strive to secure their identities. Most of them have resorted to not sharing their financial documents, sensitive personal information or account numbers via platforms like e-mails or any other web-based services.

This has proved to be helpful for many business owners as their financial privacy protection is sorted, therefore running smoothly without having to worry about business identity thieves.

Monitoring Activity.

Actually, this goes without saying, anything that you do not keep your eye on, will definitely face some external disturbance. Therefore, the best method to detect possible identity theft is to be aware and monitor activities around your business. Most businesses do this by monitoring their credit reports more often. Some businesses have gone a step further and registered, rather signed up for credit monitoring service. Among ways to ensure your privacy protection, this is among the most effective.

Protecting Customers.

When thinking about protecting yourself from identity theft, a business should also consider doing the same for the personal and sensitive information of its clients. By protecting their customers, businesses today have experienced less identity theft because, by protecting their customer’s privacy, it keeps them safe as there are no loopholes. Customers can at times be the targets of the identity theft putting both them and the business at risk.

Watching out For Phishing Scams.

Many people have fallen prey to scams and lost quite a lot of money to fraudsters who trick people into divulging their confidential personal and business account information e.g. account number, passwords and user names. Businesses have therefore become alert on such and are avoiding any persuasions to click or open up any attachment in emails as doing so could connect them to fraudulent websites or causing a spyware to be installed in their computer therefore putting their privacy protection at risk.

Subscription to Email Alerts.

There are many genuine online platforms that offer free email alert services that can notify one when business registration information has been changed or updated. Many businesses have embraced the idea and have enrolled for such services because it provides them with early warnings of potential fraud. Using email alert has improved business operations since business owners are notified of any fishy transactions on the go and can therefore quickly act on them, saving their business great deal of money and reputation.

Filling Annual Reports and Renewals on Time.

On top of the administrative risk of dissolution of a business for failure to file, business identity thieves are on the lookout for businesses that are classified as suspended, inactive or in default. These crooks believe that if a business fails to keep up with normal annual business filling, then they will not realize when information has been changed until it is too late. Businesses are countering this by ensuring they file their returns well in advance to ensure their privacy protection.

Many businesses have counted major losses following attacks by business identity thieves who give them sleepless nights. In a bit to recover from the losses, most of them hike prices so as to cover for the cost of ensuring smooth operations, in terms of both the business and consumer’s privacy protection. This has led to incessant cases of hiking that has instead turned consumers into victims of high product prices. The cost of business identity theft costs businesses across the world an estimated $221 billion in a year therefore becoming the newest threat to both small and big businesses around the globe. However, following the few ways we have listed above, business owners are able to dramatically reduce the chances of experiencing business identity theft.

Financial Mistakes to Avoid in Small Businesses, in order to Become a Big Business

All Entrepreneurs and individuals who have been running a small business know that it is a consuming affair. Sometimes they are so engrossed with a bigger vision that they fail to check their mistakes that they have committed in the course of time. Especially, when it comes to their financial options, most of the entrepreneurs fail to break their financial options. So here are some points that you should check to avoid financing mistake that can occur in the course of business.

Poor research or not conducting proper research

Most of the small business owners seek for startup loans to finance their business ideas. But while doing so, it has been seen that some of them do not conduct a research on all the loan options. Today, there are thousands of loan programs that are available in the market. To a person who is searching for a loan, procuring quick cash could be very luring and may cloud his ability to refine the options available to him. Regardless how tempting the option is you should avoid not looking into the detailed picture of the option. You should choose an option that offers you good interest rates and longer amortization periods. Sometimes you may not be qualified for loans owing to poor financials or limited collateral, then you must seek for options within the best lending space for you. Poor research might cost you huge money in the long run. Sometimes easy money can cost you to pay back more over the time. So, it is very important to spend some time in researching the options upfront. Moreover, some loan officers will use all their skills to make you take a decision that is not required at all. For instance, they might lure you to take a debt too early or you might tend to overlook the consequences for the long run. So it is always better to know the market and doing a research on alternative loan options would not harm you in either case.

Looking for too much money than actually required

It is very simple; only borrow the amount that you actually need. The business owners who focus more on future rather than focusing on their present needs are unable to calculate the amount of money they would really need to run the business. A business owner should not visualize a loan as a permanent solution. The amount of money you borrow should help you to carry your business to the next stage, not for the next 20 years. Borrowing huge amount of money may financially drain your business in the long run. Depending on the amount of money you borrow, a business loan might affect your business positively or negatively.

Choosing your partner

A business partnership is a very important relationship like other personal relationships. So it demands certain commitments to be fulfilled from both sides. A healthy business partnership demands open communication, sharing financial obligations and as well as responsibilities. Lack of any of these demands might likely negatively affect the relation between the partners. So before choosing a partner, you should know that the partner is right for you and your business. How do you know that a particular partner is good for you and your business? To check this you must look into his experience in the industry, you must know how his personal life is, you must look into his past employment and the level of commitment he can offer to pursue the goals of the company. If you feel that a partner would not meet the criteria you require, it is better to break the ties earlier before you are legally or financially bound. It applies the same when you look for investors or lenders. Not all the investors will be fit for your company, so you should know how their involvement would help your company.

Lack of emergency cash bundle

No one can guarantee the arrival of hard times in any business. So when your business is doing well and you have good cash flow, build an emergency cash reserve for future. Most of the business owners tend to neglect the need of cash reserve which might lead to no cash flow during the hard times. Lack of cash reserve would force you to borrow more loans during a crisis. In order to earn a larger chunk of profit, many businesses fall prey to unnecessary purchases and stocking of goods without building a cash reserve. One of the major goals of business should be staying out of debt and running a business smoothly, even during a crisis. So it is very critical for every business to create a cash reserve for future use. Cash reserve will help you stay away from debt during a crisis.

Disorganized financials

When it comes to financing, unorganized and outdated financials are major hurdles both for the lender and the borrower. Lack of current and accessible financials can disrupt your chances of receiving finance for your business. Outdated business financials may lead to faulty balance sheets or missing tax reports. So make sure that your financials are current and review them weekly. So whenever time demands you should have all your financials at handy.

Mixing Personal expense with business expense

It is one of the worst financing mistakes that the small business commit that can hamper their bookkeeping. Most of the small business owners tend to overlook the details and end up mixing personal and business expenses which can give them a hard time during the tax season. A good amount of time and money could be wasted later on when you try to separate your expenses. Moreover, when you mix up both personal and business expenses it will be tough for you track down the details of each account. So it is suggested that you manage separate accounts for both the expenses and avoid mixing them.

So, these are some important financing mistakes that every business owner must avoid. Overlooking such mistakes may hamper the business in the long run.

I am an IT analyst and CPA at Hitech-Cloud Hosting Solutions which is a leading Cloud Computing and Application Hosting company. I have been conducting research on various accounting and tax applications. I compile my findings in the company year book called “Glimpse of your financial framework”. I love to read on topics especially related to small business, start ups and technology. I have also written and published many articles on accounting software and their trends.

Online Business Directory, Is it Useful for Local Businesses?

1.) Online business directories are very beneficial for small businesses. You just have to know how they work.

An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business’ website from their home, office or even while traveling.

2.) Want to know how online business directories work?

The concept of online directories is actually a pretty simple one. Online directories are very similar to the printed Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now also one of the biggest online directories as well.)

An online business directory is just a listing place for a number of websites. Any type of website could be listed in an online directory. Some online directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche. This means that online directories will direct you to just about any website that you want to find. All you have to do is perform a search in the online directory for a specific topic, or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

3.) Being listed in an online business directory can give your small business more exposure!

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’s services. If online viewers aren’t able to see your website, they likely don’t even know it exists and they probably aren’t going to purchase your products or services. Listing your business’ website in online directories helps your website to gain exposure. Thousands of people use online directories every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. Online directories will expose your business to more online visitors, which could increase traffic to your website.

4.) Being listed in an online business directory can also boost your SEO efforts!

Online directories offer several search engine optimization, or SEO, benefits as well. Firstly, these online directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers, too. The more backlinks that a search engine crawler can find, the higher they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

5.) Where’s the best place to start looking at online directories you should be in? Start with your competitors!

You will probably want to consider listing with the top 10 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business is a large general-interest directory that you will want to list your small business with. If your website sells tangible goods, you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are, you need to be listed too. If they are not listed, you want to list your website anyway as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but not so many directories that you appear as spam.

6.) Listings are important, but they’re just the beginning. You also want to make sure you have reviews!

Local listings in online business directories are a great way to market your company and get the word out about your business and what you do. However, if you don’t have any positive reviews within those local listings they can do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will always look to the reviews to give them a better idea of the service and quality of product they can expect. And if you don’t have any reviews but your competition’s page is filled with positive reviews, you’re sending customers directly to them instead of to you. You can get more reviews by using surveys, providing incentives, having a tablet with the review site already up to hand over to customers, responding to reviews already up, and by knowing when and where to refer customers.

7.) Remember that once you’re listed you need to track, track, track!

It will probably take some time to see the results of listing your small business’ website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive.

In summary, here are 3 critical reasons why your business must take advantage of the top online business directories to help you get more customers.

  1. Maximize Exposure: Every day potential customers are searching for businesses in your area to help solve their problems. And more times then not they’re finding these businesses on online directories.
  2. Social Proof: When prospects find a business online they read reviews to make sure they’re making a good decision. Having customers post positive reviews on your listing will build tremendous credibility and prove to everyone that you’re a reliable business that can be trusted.
  3. Low Cost: Most of the top online business directories are free to use. Making it one of the best marketing values your business can have.

The Power of Online Business Directories

More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!

What Are Online Business Directories?

There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.

An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.

Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.

How Do Online Business Directories Work?

The concept of online business directories is actually a pretty simple one. These webistes are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories as well.) A directory is just a listing place for a number of websites. Any type of website could be listed in an online business directory. Some directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.

Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online business directory such as Google My Business and find several dozen websites that are related to model airplanes. Or you could look for an online business directory that is niche-specific, which means that the entire online business directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.

Since online business directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too, if you use a regional-specific online business directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. These places will direct you to websites that you want to find. All you have to do is perform a search in the online business directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

There are many different types of websites that you could find under a specific topic as well. For example, if you search several of those sites for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online business directory. There are simply too many topics to list them all here.

You can see how anyone can use an online business directory to find websites relating to things that interest them. As a small business owner you can see how potential customers of yours are using those web sites too. Now that you understand how online business directories work it is time to see how they can work for your business.

How Do Online Business Directories Benefit Small Businesses?

There are many benefits associated with listing your small business in an online business directory. The more directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online business directories:

  • Exposure

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’ website in those sites helps your website to gain exposure. Thousands of people use these websites every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. These sites will expose your business to more online visitors, which could increase traffic to your website.

  • Increased Traffic

There are several ways that these directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But these websites offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.

  • Cheap Advertising

As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online business directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some of these sites will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.

  • Professional Appearance

You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online business directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, those places are mostly legitimate websites. Online consumers are more likely to trust what they see on such sites.

  • SEO Benefits

Online business directories offer several search engine optimization benefits as well. Firstly, these directories offer you more inbound links. When an online visitor sees your website link in an online business directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative sites. Being linked to a major online business directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

  • Increased Revenue

When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that these sites can help you increase your revenue stream. Online business directories are good for your bottom line.

  • Increased Brand Recognition and Customer Interaction

When an online viewer locates your website though an online business directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online business directory will help you to create a more comprehensive and effective online presence.

Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, appearing on those sites will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.

There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.

Why You Should Consider Listing Your Small Business in an Online Directory

Apart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.

Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.

What Online Business Directories Should You Use for Your Small Business?

Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.

After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10-15 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business and LinkedIn are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online business directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.

In addition to listing your business in online business directories, you also need to maintain these listings. It is important for your online business directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.

It will probably take some time to see the results of listing your small business’ website in so many online sites, but eventually you will see results. The best way to find the perfect combination of online business directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on sites that are productive.

Best Practices for Listing Your Small Business in Online Business Directories

Now that you understand why your small business should be listed in online business directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in those directories.

    • Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set.

    • Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy.

    • Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’ name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you.

    • Try to keep your information consistent across all of your online business directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings.

    • Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description.

    • Keep all of your information up to date. This may mean frequently updating all of your listings several times per month.

    • Allow customers to leave positive reviews and use them in your listing if the directory allows it.

    • Always be professional and consistent with your business’ listings and message. This includes any information regarding your brand.

    • If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”.

  • Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important.

Get Listed in the Top 10-15 Online Business Directories

Now is a great time to get your small business listed in the Top 10-15 sites. There are few other Internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online business directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue.